Advertisement Writing Lessons – Copywriting for Long form Advertising

Advertisement Writing - Creativity does not work all the time. The evident need of copywriters to create content that kindles the artistic end of marketing is misplaced. “Write a shorter Copy”, “follow the KISS - Keep it short and simple”,…


3 Reasons to Write a New Customer Experience Story with Digitalization

Digitalization in India - Additional $250 Billion of Gross-Value-Added (GVA)1 is what we’re looking at; if the targets of equipping the IT-BPM industry with digital technologies like edge computing, distributed-ledger, AI and AR are met in time. What do you…

Business Management in Freelancing: 5S meets Freelancing

Business Management in Freelancing - There’s something about order-in-life which has helped business leaders to be what they are today. Toyota, Honeywell, Mahindra, Hero Motocorp, TCS, BYJUs etc. Everyone’s got their little secret sauce, most have a set of business…

2 Spelling, 3 Grammatical, 4 Contextual checks- Proofreading your Content

Proofreading's important, not because it makes your content look good and because it checks some points on the compliance sheets. It's important because the audience that you're serving puts their deep trust in your cognitive abilities while visiting your content. Don't consider proofreading as a task, it's fun... Know how can you make it so.

Kaun Bola… (Who Said) Email Marketing’s an Occupational Hazard?

Making a Sale on the screen itself is what Email Marketing is known for in countries like USA, Canada, Australia, Belgium, France etc. So while we're busy demeaning the true potential of this Digital Marketing Jewel, there are some cold facts that one should know before diluting one's email campaign to a mere newsletter convention.